CLIENT: SR YEAR: 2005 AGENCY: MADE AT FORSMAN & BODENFORS
| The Swedish National Radio wanted to increase the number of listeners (primary teenage girls). The solution was to give away customized web radios for free. Users could design their own radio and download it to the desktop. | The advanced web radio maker was developed in a collaboration with over 40 different channels. Listening ratings were up 170% the first day and between five and ten new web radios were designed every second the first week. |
 Design your own web radio » |
