CLIENT: MINISTRY OF HEALTH & SOCIAL AFFAIRS YEAR: 2004 AGENCY: MADE AT F&B
| The media world is becoming increasingly sexualised and fixated on appearance. This campaign was part of a bigger initiative by the Government, with the aim to teach young persons | to be media critical and aware on how advertising is used. The campaign made some companies upset and started a lively debate in the press. |
 Girl power, reveal the retouch » |
