NAME: VIKTOR LARSSON       AGE: 35 YEARS       CURRENT LOCATION: GOTHENBURG, SWEDEN

1974 I am born in Haga, Göteborg. 1994 First employment: Citat Media. 1995 Graphic designer at Joe Brig Art advertising. Clients: SSAB, Enator and Vin & Sprit. 1998 Graphic designer and web designer at Jerlov & Company. Clients: Hästens Sängar, Fishermans Friend and Vägverket. 1999 Starlet Deluxe Digital Agency is founded by me and three partners. Starlet is soon gaining reputation as the best and most awarded web agency in Sweden and in year 2000 we wins the Web Agency of the Year award. A grand prix in Cannes is added to the list of awards. My role here was Founding Partner and Creative Director. 2001 Starlet is merged with Abel & Baker forming a digital agency with offices in Sweden, Finland and UK, over 150 employees and clients like Adidas, Nokia and MTV. My position is Partner and Creative Director. 2002 I start a small, independent, interactive studio called Xnet.se with three friends. Working close together with the advertising agency Åkestam Holst. Clients: Swedish Post Office, Åbro, Milko and Pause Ljud & Bild. 2005 Moving home to Göteborg again and joins Forsman & Bodenfors. Working with clients like Volvo, IKEA and the Gothenburg Opera House.